I find it a personal pet peeve when people try and use the new “it” thing and completely play it out. If something is up and coming.. research people! Learn how it’s used. Study best practices. Sure, testing is involved but use your head people.
The latest thing to be using on Billboards and Ads over the past year are QR Codes. I’m sure you’ve seen them before. Little square barcodes you scan with your smartphones. When used properly they take you to a Landing Page or Website.
When not used properly.. Well, you can see below. Check out the full list after the jump.