London bus stops have been to getting a facelift with new “Facial-recognition” ads…
(Are you scratching your head?)
Plan UK has come up with this amazing strategy for their “Because I’m a Girl” campaign. These ads will show girls a 40 second ad. While men, will only see a URL.
One of their reps say, ““We’re not giving men the choice to see the full ad so they get a glimpse of what it’s like to have basic choices taken away.”
Pretty unique. Pretty awesome.