Well, it’s happening.
New beginnings. Starting Now.
WTF QR Codes
I find it a personal pet peeve when people try and use the new ”it” thing and completely play it out. If something is up and coming.. research people! Learn how it’s used. Study best practices. Sure, testing is involved but use your head people.
The latest thing to be using on Billboards and Ads over the past year are QR Codes. I’m sure you’ve seen them before. Little square barcodes you scan with your smartphones. When used properly they take you to a Landing Page or Website.
When not used properly.. Well, you can see below. Check out the full list after the jump.
Posted in Advertising, Just for Laughs, Social Media, Tech
Oscar Memories
With the Academy Awards rapidly approaching us, a lot of sites have compiled lists of memorable moments in Oscar History.
Take a look at this great slideshow from ABC News of their take on Academy Award history gems.
Are you going to be tuning in this Sunday? I know I will be! From the red carpet, to the main event. I love the Oscars! What is your favorite Oscar Memory?
No Boys Allowed!
London bus stops have been to getting a facelift with new “Facial-recognition” ads…
(Are you scratching your head?)
Plan UK has come up with this amazing strategy for their “Because I’m a Girl” campaign. These ads will show girls a 40 second ad. While men, will only see a URL.
One of their reps say, ““We’re not giving men the choice to see the full ad so they get a glimpse of what it’s like to have basic choices taken away.”
Pretty unique. Pretty awesome.
Posted in Advertising, Genius, Out of Home, Tech
Facebook Timeline for Brands
This past September, at the F8 conference, Facebook introduced the Timeline format for profiles. Most of us were a little unsure of the transition. We are a creature of habit and not too keen on the idea of constant changes coming to our precious Facebook page. However, Timelines seemed promising. Giving more of a "scrapbook" look and feel. This new feature was very picture heavy and things were divided by year and special events.
my guest blog post for Media Works Ltd.
Facebook is rolling out it's new Timeline for Brands. Will people react the same way as they did with their personal timelines? Or is this taking Brands to a whole new level.
Posted in Uncategorized
PETA’s Controversial Ad
There have been many instances in movies, clothing and other animal related activity that have walked a fine line in “insulting” PETA. However, this time PETA may be the ones crossing that line. Or are they?
A new ad from PETA has raised many eyebrows. Jessica, the star of the spot is walking home in a neck brace and “suffers from BWVAKTBOOM, ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.”
Sure, they may be promoting the fact that a clean vegan diet can raise your libido but is this promoting domestic abuse? It’s an interesting take on a serious matter. Especially a group so involved with ending abuse to animals. What do you think?
Posted in Advertising, Commercials, Television
This Valentine’s Day, give and you shall receive
First off, Happy Valentine’s Day Everyone!
Being the ad geek that I am – my boyfriend often shares ads and commercials he sees with me if he thinks they’re good. This commercial was on last night and he thought it was a) hilarious and b) probably true.
I googled it this morning, and realized I had seen it during the superbowl. As with a few other companies (H&M, GoDaddy and let us not forget the Sexy and I know it – M&M commercial) we know that the main goal when making a commercial is grabbing the attention of the viewier.
Sex sells.
TeleFlora created this ad with Supermodel Adriana Lima. sidenote: that body has had a child and her name is Valentina – how appropriate
Giving the world known advice. “Give and you Shall Receive”
Cute, funny, sexy.
Happy Valentine’s Day!
Posted in Advertising, Commercials, Entertainment, Television
How to Create the Perfect Movie Poster [infographic]
It’s always a treat going to the movies. With prices these days ($11, unreal) – I take my time in picking the movies I just can’t wait until DVD release. When I leave I often walk slowly and check up on upcoming movie posters. Taking a mental note on something I’ll be looking forward to seeing the trailer for. Usually, what grabs my eye is something simple that you really have to look at to see what movie is. (I know, you get it – I’m a big fan of understated).
However, what are best practices for making these posters? Check out this infographic to see what works!
Posted in Advertising, Entertainment, Infographic, Movies, Print
Underwater Dog Photography
I’ve always been jealous of people who own dogs that LOVE to swim. I’ve had four dogs in the course of my lifetime and all of them hated going in the water. I’d envy my friends who could throw a tennis ball into a lake or pool and have their dog JOYFULLY jump in after.
Genius Seth Casteel took these shots underwater. Something I’ve never seen done before. The faces are hilarious. Enjoy!
Minimalistic Print Ads
Print is not dead people.
As much as some people want to say it is. Nothing puts a flutter in my tummy more than seeing something done some simply yet so perfectly.
I’m a huge fan of companies that really believe in the “Less is More” approach. One of my favorite groups of ads are from Absolut Vodka. Just a few play on words and they’re brilliant.
Speaking of brilliant. Check out some of these. The Chaplin/Hitler Hat ad is my absolute favorite and I’ve had this one saved since the year it came out. However there are some really wonderful ones below. See the rest after the jump!
Posted in Advertising, Print
